Protective Life

Protective Life Corporation
Type Public (NYSEPL)
Industry Insurance & Finance
Founded 1907
Headquarters Birmingham, Alabama, USA
Key people John D. Johns, President and Chief Executive Officer
Richard J. Bielen, Chief Financial Officer
Carolyn M. Johnson, Chief Operating Officer
Products Life Insurance
Revenue $3.06 billion USD (2009)
Operating income $416 million USD (2009)
Net income 271 million USD (2009)
Total assets $42 billion USD (2009)
Employees 2,302 (2009)
Website www.protective.com

Protective Life Corporation, headquartered in Birmingham, Alabama, is a Fortune 1000 holding company whose subsidiaries provide financial services through the production, distribution, and administration of insurance and investment products. Protective Life Insurance Company was founded in 1907 by former Alabama Governor William Dorsey Jelks in Birmingham. From around 1920 to 1940, Protective Life pursued a rapid expansion policy. When William J. Rushton, III assumed the role of CEO in 1969, Protective Life was already a regional provider throughout large portions of the South. In an attempt to grow the company, William J. Rushton, III pushed for an ambitious plan to introduce Protective Life into all 50 U.S. states. Today, the 100-year old company is one of the USA's leading providers of life insurance. As of 2009, Protective Life had insurance in force of approximately $445 billion.[1]

Protective Life is also the parent company of United Investors Life Insurance Company and a brokerage subsidiary, West Coast Life. The company has its headquarters in Birmingham along with its Protective brokerage office. The division also has a large office in San Francisco, California.

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